HOW THE WORK IS DONE

Evidence before enthusiasm.

These standards guide new articles and any historical material considered for republication.

Go to the source

Scientific claims should link to the research or authoritative guidance that supports them. When reporting a study, coverage should identify its design, participants or model, comparison, outcomes, and important limitations.

Press releases and promotional pages can identify a story; they are not substitutes for checking the underlying evidence.

Say what kind of evidence it is

Animal or laboratory findings must not be presented as demonstrated benefits in people. An association does not establish cause. A change in a recorded signal does not, on its own, establish a meaningful health outcome.

Coverage should distinguish exploratory findings, replicated results, clinical evidence, and regulatory status. When results conflict or uncertainty remains, that belongs in the main explanation.

Make health boundaries clear

Articles are educational, not individualized advice. We do not provide instructions for unsupervised brain stimulation or tell readers to start, change, or stop treatment. Claims about safety and effectiveness need evidence specific to the method and use being discussed.

Use honest attribution

Author names, qualifications, and review credits must reflect real, verified contributions. Historical bylines and claims of expert review are not carried forward automatically. Automated assistance does not count as clinical or expert review.

Keep revisions visible

Substantive corrections should explain what changed. Publication and update dates must reflect actual publication and revision, rather than be refreshed to make unchanged material appear new.

Disclose relevant relationships

Any future sponsored material or affiliate relationship should be identified clearly where it matters. Commercial claims still require the same evidence checks as other claims.

Review before restoring

Archived content is a research lead, not an approved publication. Sources, claims, attribution, links, and media must be checked before a historical page returns. Pages that cannot meet the standard remain unpublished.